Dear Lovely Author (truths about marketing you need to know)
This piece was commissioned by Colleen Higgs for Modadji’s Small Publishers’ Catalogue 2013. It’s a must-have resource: you can buy it online, or direct from Colleen at cdhiggs at gmail.com.
Dear Lovely Author,
I’ve been wanting to reply properly to the letter you sent me for such a long time. You wrote so angrily, about how you had poured all this work into your book, got it published with a reputable publisher – only to see it apparently falling into a black hole. We both know it’s a very good book: I edited it. The (only) two reviews – by careful, creditable people – were full of praise. You blame the publisher, of course; there is a long catalogue of the things you think they should have