Brand it Like Britain

2014 is already shaping up to be an interesting year for brands and their concept of Britishness. Barely a day after most of us had lugged our Christmas decorations back into the loft, a new visual identity for “Made in Britain” was revealed to great fanfare. We can expect everything from lava lamps to lambswool cardigans will soon carry a symbol inspired by the Union Flag. A fortnight later, PO Cruises has decided to “celebrate more clearly its British credentials” by featuring the world’s largest Union Flag on the bow of its flagship vessels. Two years after the Queen’s Diamond Jubilee and the London Olympics, it seems some brand owners are keen to continue waving the flag.

This feels like the 1990s all over again, except today we have a “Dave” when before we had a “Tony”. But it turns out that not everybody wants to drown his brand

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