Enjoying high-end artwork doesn’t have to break the bank, thanks to St. Helena’s Sharon Dellamonica.
An art dealer, longtime designer and consultant who also curates art exhibitions, Dellamonica is making rentals the latest twist to her St. Helena business, Sharon Dellamonica Fine Art.
“I can provide clients with really high-quality art without the sticker shock,” she said.
The service is a fresh aspect of her business, which opened in 2010.
The idea of renting upscale artwork isn’t new, but the concept has been gaining ground recently in metropolitan areas, Dellamonica said.
Art sales are slowly picking up as the economy inches upward, but buyers remain more cautious than in years past, she said.
Noting the lasting dip in art sales, Dellamonica said tough times call for straying from traditional business models.
“It’s been a very difficult time in the fine art business because of the economy,” she said. “I read an article in the New York Times
Article source: http://napavalleyregister.com/business/dealer-you-don-t-have-to-buy-art-to-enjoy/article_c86b9ac6-5482-11e2-b608-0019bb2963f4.html