How Coca-Cola’s “It’s the Real Thing” Ads Changed Advertising—and America

The camera pans across rows of young singers smiling with the rising sun—Spanish, Swedish, Nigerian, Nepalese, dressed in a dashiki, a kimono, a dirndl, a Nehru, a turtleneck. Together they lip-sync, “I’d like to teach the world to sing in perfect harmony.” Each holds a green glass hobble skirt bottle in their right hand, one branded in English script, the next in Arabic, another in Thai. “I’d like to buy the world a Coke,” they sing, “and keep it company.” The camera pulls up to an aerial view, revealing 200 singers aligned on a green hillside like an open fan, a youth chorus of the world.

Article source: http://www.slate.com/articles/arts/culturebox/2015/05/coca_cola_s_it_s_the_real_thing_ad_how_the_mccann_erickson_ad_changed_american.html

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