Milagro Tequila Reveals New Campaign: “Agave Expressionism”

Mexico City’s Most Celebrated Street Artists Interpret Tequila-Making Process in Unique Artworks

NEW YORK, NY (April 20, 2015)—Milagro Tequila announced today the launch of “Agave Expressionism,” a new campaign which unveils progressive artworks from top Mexico City street artists to celebrate the brands roots in the creative culture of Mexico City. Beginning in May 2015, Milagro will be showcasing these inimitable works in New York, Chicago, Los Angeles and San Francisco via large public murals.

Milagro Tequila has a deep-rooted connection with art—from its founders’ original inspiration to the artistry of its liquid and its bottle design. The vision of Milagro started with founders, Daniel Schneeweiss and Moy Guindi, who embodied the creativity and self-expression of modern Mexico City, particularly its innovative architecture, art, music and design. The first step in bringing their dream to life was finding Pedro Juarez, the Master Distiller. Pedro’s vision started where the art of tequila begins –

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