PETER LAWWELL reckons Celtic’s record-busting deal with New Balance proves there is life in Scottish football.
The Parkhead chief executive was thrilled to announce the brand as the new official kit supplier, having signed a five-year sponsorship deal thought to be worth as much as £30million.
Lawwell insisted the deal dwarfs the five-year £25m previous agreement with Nike and sends a message that people are keen to invest in the game here.
He said: “There might be some negativity around in terms of the league but, with this deal, we have shown there is positivity around Scottish football.
“The fact is we play in a country of five million and when you see how media values have gone in other regions, of course you get frustrated. We feel if we were part of that then there would be no limits.”
Lawwell also disclosed details of potential changes in the