Tuesday, May 07, 2013

Global – In the early years of the 20th century, expressionism was all about art coming forth from within an artist, rather than a depiction of the external visual world. In the early 21st century, there is a new kind of expressionism, also coming forth from within its creator. This time, the canvas is the Internet, with 24% of us expressing ourselves by starting conversations or writing original ideas on social media pages and other online sites. Marketers, if you were to create a forum for expression on your site similar to social media pages, you might find people spending more time there. And, if you acknowledge consumer posts with your own original responses, perhaps consumers will express favorable thoughts about your brand.

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Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest

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