There’s still life in Britain’s cinema industry

You could be forgiven for thinking Britain’s cinema industry is in terminal decline. A combination of online streaming, uninspiring blockbusters and the rising popularity of TV boxsets might be an indicator that a trip to the flicks will soon be a thing of the past.

It’s true that cinema attendance numbers aren’t exactly showing stable growth (see chart below). And major chains like Odeon and Vue aren’t performing great – the former’s revenues dipped 4% in 2014 and the latter’s takings were flat in the first quarter of this year.

But today Cineworld, Britain’s second-largest cinema chain, announced UK revenues in the first four months of its financial year were up 8.8% year-on-year. The success was mainly on the back of hit films like Fast and Furious 7, Avengers: Age of Ultron and Fifty Shades of Grey.

Its performance wasn’t just down to a boost at the box office though. While ticket sales

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